Table 4: pest analysis of kenya source: own research 44 analysis of the limited model: m-pesa m-pesa is a mobile phone based service for sending and storing money, offered by safaricom safaricom customers can register for m- pesa by visiting a merchant at a retail outlet who acts as an “agent” for account opening. Pest analysis is a useful tool for understanding the macro-environment in which an organisation operates the analysis involves reviewing factors which will have an impact on the organisation's business and the level of success it will be able to achieve and may be carried out as part of an ongoing process of. Prepared by fred m'mbololo page 8 13 a strategic swot analysis a strategic swot prepared by fred m'mbololo page 9 table 1- internal prepared by fred m'mbololo page 7 government of kenya's shareholding in safaricom limited therefore gok ceased to have a controlling interest in safaricom.
What is the political situation of the country and how can it affect the industry what are the prevalent economic factors how much importance does culture has in the market and what are its determinants what technological innovations are likely to pop up and affect the market structure are there any current legislations.
Political factors the african union (au) is a federation including all african states , except morocco the union, formed by an act of union aims to transform the ltd mobile phone service providers like orascom telecom holding (oth), safaricom, millicom international cellular, telkom sa limited, mtn group, celtel.
Safaricom's swot and pest analysis: safaricom limited is a public company in kenya that is partly owned by vodafone, the kenyan government and shareholders it is a dominant mobile network operator the company was founded in the year 1993 by then, it was entirely owned by telkom kenya as.
Com pany analysis: safaricom limited about safaricom limited safaricom limited is a mobile network operator with headquarters in nairobi, kenyawith an estimated 10 million customers and 1$ billion in revenues, it is, without a doubt, kenya's leading telecommunications company.
25 swot analysis for safaricom swot analysis are the strengths weaknesses opportunities and threats, safaricom pos- sesses according to southerland and canwell (2004, 276) swot analysis is a very suita- ble technique in understanding the overall future of an organization considering the launch of new projects.